What format do you require our artwork to be provided?
We need your logo or artwork in a vector format. Vector art is any digital graphic in which the shapes are represented by mathematical equations within a computer. Geometric shapes like lines, waves, single points and curves are placed together by the artist to create an illustration or logo while the computer keeps track of each item’s location, curve and relative proportion to the other shapes. The biggest advantage of vector art is that it is infinitely scalable. Unlike raster art, which uses pixels to create digital illustrations, vector-basedgraphics can be enlarged over and over again without losing any of the picture’s quality. You can create graphics as large or as small as you want and still not have it affect the file size or quality of your artwork file. We can use your vector art in the following formats; Illustrator Ai or EPS (CS5 or above), Vector format PDF & Corel Draw.
What if I don't have my artwork in a vector format file?
We provide a complete artwork service where we can redraw your logo or artwork into a vector format that can be used for proofing & production purposes. We will send you copies of the redrawn files for future print work. We charge a flat fee of $45 +GST for this service. We also offer a graphic design service for $75 per hour +GST.
How do we make sure that we get your print colours right?
The accuracy of colour is critical in design and branding your promotional merchandise. Because what you see on your monitor is never what will appear on a printed substrate, designers and printers need a standardised colour key.
It can be very frustrating to see the logo you worked hard to create look deep blue on your letterhead, blue-greenish on your business card, and lighter blue on your very expensive promotional merchandise.
The way we avoid this happenning is by using the standardised colour matching system known as the Pantone Matching System®. It is the most widely used and the one that most printers understand. Aside from being able to have consistency, PANTONE Colors allow you to use colors that cannot be mixed in CMYK.
The Pantone colour chart below is a reference guide only. Pantone colours on computer screens may vary based on the graphics card and monitor used in your system. For true accuracy use the Pantone Formula Guide.
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