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Key Facts about Promotional Products

Posted by Mandeville Marketing on

Promotional Products 

Adding a promotional product to the media mix generated favorable attitudes toward a print ad in all cases (up to 44%). The use of a promotional product as the advertising medium alone achieved maximum impact, up to 69% increasing brand interest and 84% in creating a good impression of the brand.

Of an audience consisting of the average American consumer, (88%) reported receiving a promotional product in the last 12 months.


Recall
  • 88% of consumers surveyed could recall the name of the advertiser on a promotional product they received in the past 12 months
  • 62% could recall the message

    • Response
  • 59% had a more favorable impression of the advertiser after they received a promotional product
  • 47% generally keep the product for more than a year
  • 53% use promotional products once a week or more often
  • 1 in 4 walk around with promotional products on or with themselves

    • Repeated Exposure

    Amount Of Time Promotional Products Are Generally Kept

    Power Of Promotional Products

    Recall of the advertiser and message behind the first promotional item recalled are very high. While 88% recalled the advertiser from a promotional product received in the last 12 months, 71% recalled advertisers on a newspaper or magazine read a week before, which speaks to the power of promotional products to support brand recall.

    ** Source: Promotional Products-Awareness and Usage Study (PPAI)

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