Key Facts about Promotional Products
Adding a promotional product to the media mix generated favorable attitudes toward a print ad in all cases (up to 44%). The use of a promotional product as the advertising medium alone achieved maximum impact, up to 69% increasing brand interest and 84% in creating a good impression of the brand.
Of an audience consisting of the average American consumer, (88%) reported receiving a promotional product in the last 12 months.
Amount Of Time Promotional Products Are Generally Kept
Power Of Promotional Products
Recall of the advertiser and message behind the first promotional item recalled are very high. While 88% recalled the advertiser from a promotional product received in the last 12 months, 71% recalled advertisers on a newspaper or magazine read a week before, which speaks to the power of promotional products to support brand recall.
** Source: Promotional Products-Awareness and Usage Study (PPAI)